Ljubica Radan is a graduated engineer of agronomy and the founder and president of the Wine Academy of Serbia and the Association of Sommeliers, winemakers and winegrowers of Serbia. She acquired her bachelor and master degrees at the Faculty of Agriculture in Novi Sad in the field of fruit growing and viticulture. She is also a proud owner of the WSET Level 4 Diploma gained in Austria, as well as the certificate of the US Association of  Sommeliers.

After successfully completing the training course at the most prestigious wine institution in the world, Wine and Spirit Education Trust in London (November 2015) she became a licensed educator for WSET courses. In addition to the Wine Academy of Serbia, she is also a lecturer at the Wine Academy of Montenegro, as well as a consultant and associate in several wineries in Serbia, Montenegro and Croatia.

During her career she worked as an expert associate at the Faculty of Agriculture in Novi Sad, in the field of Wine Production Management. During 2012, she stayed in Chile for professional training where she worked as an assistant oenologist at the wineries of Viña Errazuriz Dominguez, Itata Valley, Chile and Underwater Cellar-Casanueva, Bulnes, Chile. After returning from Chile, she continues her work and training at the TRS Winery in Ilok, Croatia, and later in Austria in 2013, where she continues her work as an oenologist at Winegut Schloss Halbturn, Burgenland, in the winery owned by the successors of the great Empress Maria Theresa.

She gained her experience working in various vineyards and wineries, participating in projects of raising vineyards, as well as evaluating wine at foreign and domestic competitions. She is an official wine taster and evaluator registered on the list of wine tasting experts of the Ministry of Agriculture, Forestry and Water Management of the Republic of Serbia. During her career, she has also cooperated with several web portals such as vino.rs, and her opinions and various texts on wine and wine growing were written in specialized wine magazines as well as for the well-known newspaper Dnevnik.

She is currently involved in a project supported by the Wine Academy of Serbia in cooperation with the Institute of Field and Vegetable Crops and Faculty of Agriculture in Novi Sad. The project deals with the examination and comparison of terroir in vineyards of Sremski Karlovci and Neštin (Fruška Gora Mountain), as well as its influence on the characteristics of wine based on the case study of the Graševina grape variety (clone SK 54).